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Stock impact report

Gartner Survey Shows Brands Risk Losing 38 Percent of Customers Because of Poor Marketing Personalization Efforts

Gartner, Inc. (IT) 
Last gartner, inc. earnings: 2/4 06:00 am Check Earnings Report
US:NYSE Investor Relations: investor.gartner.com/investor-relations
Company Research Source: Business Wire
Marketing Leaders Strive for One-to-One Personalization, But Fall Significantly Short in Most Cases STAMFORD, Conn.--(BUSINESS WIRE)-- While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization wrong is steep. In a survey of more than 2,500 customers, more than half report they will unsubscribe from a company’s communications and 38 percent will stop doing business with a company if they find personalization efforts to be “creepy.” This press release features multimedia. View the full release here:https://www.businesswire.com/news/home/20190311005084/en/ “Creating personalized messages and experiences requires intimate knowledge of customer journeys, relevant content that drives action, and technology that helps deliver and Show less Read more
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