The Theory Of Evolution: Why Dashboards Aren't Extinct After All [Forbes]
Gartner, Inc. (IT)
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Source: Forbes
Co-founder and CEO ofAdverity.GettyDigital marketing loves announcing the death of concepts, tactics and especially tools. One regular feature in industry obituaries is the dashboard—a business and marketing intelligence staple that has faced rising criticism for falling short of modern needs, frombig datareal-time insightDashboards aren't dead, nor have they lost their efficacy. Declaring them redundant fails to account for today's marketing landscape and data usage. As Forrester VP and principal analyst Boris Evelson hasnotedDashboards remain an important part of analytics; however, rather than being a quick-fix solution for data, their value depends on how they're used and what for, and they're influenced by where a company is on its data journey. For marketers grappling to make sense of the road so far, comprehensive dashboards have much to offer. For those who want a clearer idea of their next steps, looking beyond dashboards and tapping into future-focused insight is key.Defendi
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News
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- LinkShadow is positioned as a Representative Vendor in the 2024 Gartner® Market Guide for Network Detection and Response (NDR)PR Web
IT
Earnings
- 2/6/24 - Beat
IT
Sec Filings
- 4/16/24 - Form ARS
- 4/16/24 - Form DEFA14A
- 4/16/24 - Form DEF
- IT's page on the SEC website