Three Steps To Using Automation To Keep Personalized Digital Marketing Alive [Forbes]
Gartner, Inc. (IT)
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Source: Forbes
Anna Luo is VP of Customer & Marketing atJivox, telling global brands' stories with data, metrics, and business impact.gettyCovid-19 has not only drastically changed the way we communicate with each other, but the economic impact of the pandemic has forced many brand marketing teams into a corner — charged with increasing revenue contribution while facing budget cuts. In fact, according to a recent Gartner Inc. survey,76%Bringing Life To PersonalizationBrands executing a digital-first or direct-to-consumer strategy must move beyond a one-size-fits-all approach to digital marketing and create messages that are relevant to a consumer's moment and context. To move the needle in sales, it is important to message more granularly. For example, creating messaging for individual consumers' interests in specific products (like models or colors) and locations (like open locations vs. curbside pickup).It is equally important to design specific content relevant to individual consumers regardless
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IT
Earnings
- 2/6/24 - Beat
IT
Sec Filings
- 4/16/24 - Form ARS
- 4/16/24 - Form DEFA14A
- 4/16/24 - Form DEF
- IT's page on the SEC website