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-9.85221674876739E-05 0 0.00492610837438413 -0.00492610837438435 -0.00492610837438435 -0.00492610837438435 -0.00492610837438435 -0.00492610837438435
Stock impact report

J.C. Penney adding men's outdoor gear through partnership with St. John's Bay [MarketWatch]

JC PENNEY (JCP) 
Last jc penney earnings: 2/27 07:30 am Check Earnings Report
US:NYSE Investor Relations: ir.jcpenney.com
Company Research Source: MarketWatch
J.C. Penney adding men's outdoor gear through partnership with St. John's Bay J.C. Penney Co. Inc. JCP, +20.25% said Tuesday that is launching St. John's Bay Outdoor, a private-label brand of men's outdoor items, starting on September 12 in about 600 stores and online. The collection will include shirts, jackets and pants, and will be priced from $11.99 to $44.99. Items will be sold at the Outdoor Shop, another new addition that will be available in select stores. The Outdoor Shop will carry additional brands, like American Threads, sold exclusively at J.C. Penney this fall, The American Outdoorsman, which has features like waterproof pockets and moisture-wicking fabrics, and Hi-Tec, which will include fleeces and outerwear. J.C. Penney is up nearly 18% on Tuesday, trading around $1. The stock has fallen 43.3% over the last 12 months while the S&P 500 index SPX, -0.39% has gained 3.1% for the period. Show less Read more
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