JC Penney to launch outdoor apparel shops within 100 stores as it attempts to boost sales [CNBC]
JC PENNEY (JCP)
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Source: CNBC
JC Penney to launch outdoor apparel shops within 100 stores as it attempts to boost sales In a bid to boost sales, J.C. Penney The company also announced the launch of an in-house brand called St. John's Bay Outdoor, which will be in 600 Penney stores and online beginning Sept. 12. It will include woven shirts, jackets, vests, waterproof pants and other gear for men transitioning from exploring the outdoors to "a night out in style," according to the company. Michelle Wlazlo, a chief merchant for Penney, said the department store chain is leaning into this category as "America spends more time outdoors." "With this expansion, [Penney] is taking part in the nearly $900 billion This new strategy from Penney comes as the embattled department store chain is struggling to boost sales, which fell 7% in the latest quarter The company has tried things to excite customers in the past, like bringing in pint-sized Sephora makeup shops and running hair salons. More recently, it partnered with Thr
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