J.C. Penney's first female CEO says her turnaround will be the one to work [Business News Network (BNN) Energy & Resources (Canada)]
JC PENNEY (JCP)
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Source: Business News Network
J.C. Penney's first female CEO says her turnaround will be the one to work Jill Soltau is making a long-shot bid at J.C. Penney Co. to do what her predecessors couldn’t: uncover what customers really want from the ailing department-store chain. Soltau joined the company last October with the stock in a free fall that has yet to reverse. During her second day on the job as the company’s first female chief executive officer, she commissioned a survey that came back with some telling findings: Customers are tied to their digital devices, they care about fashion and want to forge an emotional connection with the places they shop. J.C. Penney had work to do in every category, Soltau said in her first sit-down interview since she started the job. Within the first six months of her tenure, she identified 18 of the department-store locations for closure and exited the major appliance business, which had been reintroduced by prior CEO Marvin Ellison in 2016. She also moved most furniture sales
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