Here's How Amazon.com Could Save the Shopping Mall [The Motley Fool]
JC PENNEY (JCP)
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Source: The Motley Fool
Amazon reinvents shopping yet again. Amazon.com ( NASDAQ:AMZN ) has decimated shopping malls by causing numerous retailers to go out of business -- or at least reduce their store counts. Now, it could be setting itself up to be the mall's savior. Amazon is opening a new kind of retail store in partnership with Good Housekeeping magazine that has the potential to change the way we shop yet again. In doing so, it could strengthen the mall as a viable place to shop. Image source: Getty Images. A new way to shop Called GH Lab, Amazon's new, experimental pop-up store has opened in the Mall of America in Bloomington, Minnesota. It carries merchandise recommended by Good Housekeeping, though the store has no inventory. It's more of a showroom than anything else. Each item on display has a special Amazon SmileCode, which is Amazon's version of a QR code. Using the camera function in their Amazon app to scan the SmileCode, customers can pull up the item's product det
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