Holiday Marketing Tricks: How Anchoring Makes Us Feel Like We Got a Bargain [The Motley Fool]
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
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Source: The Motley Fool
We’re so addicted to being fooled this way that when J.C. Penney tried to stop, it nearly destroyed the company. In this episode of Motley Fool Answers , Alison Southwick and Robert Brokamp bring you a December warning at least as important as the one given by Jacob Marley: Beware! Advertising gurus and marketing maestros have peered into your psyche and they know how to make you buy. And buy. And buy more. And every year, when shopping season arrives, they pull out every tool in their arsenal. One technique has become so ingrained in our buying habits that not only do we not get annoyed about it, but we apparently demand it: Retailers give items high base prices that they don't really expect us to pay, so that they can cut them, or offer coupons, and show us how we're getting a good deal. And then there are more esoteric tricks, like charm pricing and math hacks. A full transcript follows the video. This video was recorded on Dec. 5, 2017. Alison Southwic
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