Capital One buys tech start-up used by millions to price-check while shopping on Amazon [CNBC]
JP Morgan Chase & Co. (JPM)
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Source: CNBC
Capital One has acquired a 4-year-old online-shopping start-up in its latest effort to offer tech services that engender loyalty to the bank's credit cards. The bank purchased Wikibuy on Nov. 17 for an undisclosed amount, according to executives from Capital One and the Austin, Texas-based start-up . Two million members use Wikibuy to automatically find low prices and coupon codes and earn loyalty points. Big banks have been snapping up fintech firms to better serve customers who have quickly become accustomed to digital products. For Capital One, the move fills out its strategy of helping customers save time and money while shopping online. In 2016, the bank bought Paribus, which helps users get refunds when prices drop after a purchase. The company also created tools like Second Look, which cuts down on accidental or fraudulent transactions. But Capital One needed something to help customers comparison shop before purchases are made, according to Joseph Poellnitz,
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