THE KRISTIN LEMKAU INTERVIEW: JPMorgan Chase's CMO explains how she deals with disruption on two fronts at once, why she's moving some ad dollars back to TV, and why it matters what your c...
JP Morgan Chase & Co. (JPM)
Last jp morgan chase & co. earnings: 4/14 06:43 am
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Source: The Business Insider
Being a chief marketing officer of a banking and payments company means facing disruption on two fronts at once, JPMorgan Chase's Kristin Lemkau says. In this interview with Business Insider CEO Henry Blodget, Lemkau talks about how she manages a whopping $5 billion marketing budget at a time of tremendous change. Lemkau describes why JPMorgan Chase has r etreated from an all-in digital marketing strategy and moved some money back to TV even though fewer people are watching. She explains why it's important that Chase's smash-hit Sapphire credit card is made of metal. She questions the long-term sustainability of today's ad agency model, saying that media agencies, and the ad holding company structure in particular, are challenged. She explains what her brother meant when he described her as "fearless" and why this quality has been so important to her success and career. She says that one of her most important career decisions was choosing who she had kids with: Marriages come and go
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News
- Fears about stagflation are mounting in the US. It's every central banker's worst nightmare [CNN]CNN
- Fears about stagflation are mounting in the US. It's every central banker's worst nightmare [Yahoo! Finance]Yahoo! Finance
- Miner Owned by South America's Richest Family Mulls Bond Sale [BNN Bloomberg (Canada)]BNN Bloomberg
- JPMorgan Chase CEO Jamie Dimon says Bidenomics is only ‘partially' working as many Americans aren't feeling ‘lifted up by this economy' [Yahoo! Finance]Yahoo! Finance
- Why the S&P 500 is poised to gain 3% over the next 20 days, says JPMorgan's trading desk [Yahoo! Finance]Yahoo! Finance
JPM
Earnings
- 4/12/24 - Beat
JPM
Sec Filings
- 4/25/24 - Form 424B2
- 4/25/24 - Form DEFA14A
- 4/25/24 - Form 424B2
- JPM's page on the SEC website