Appier and VitaDairy Forge Strategic Partnership to Accelerate AI-Driven Digital Growth [Yahoo! Finance]
JAPAN EXCH GRP UNSP/ADR (JPXGY)
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Source: Yahoo! Finance
HO CHI MINH CITY, Vietnam Oct. 9, 2025 /PRNewswire/ -- Appier (TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, today announced a strategic partnership with VitaDairy, Vietnam's leading immunity-focused dairy brand. The collaboration was launched with a project kick-off ceremony, marking the start of a joint journey to harness Appier's AI innovation in accelerating VitaDairy's digital growth and enhancing customer engagement across its diversified channels. According to IMARC Group , Vietnam's dairy market was valued at USD 5.71 billion in 2024 and is projected to reach USD 13.37 billion by 2033, with a CAGR of 9.5% from 2025 to 2033. Growth is fueled by rising health awareness, increasing disposable incomes, and stronger demand for nutritious products. Meanwhile, a 2024 report by MMA and Decision Lab found that 89% of Vietnamese businesses have adopted AI into their marketing strategies, with 78% reporting medium to high levels of integr
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