Motel 6 and Home Depot Drop Ad Agency After Its Founder Calls Ad ‘Too Black’ [The New York Times]
Keurig Dr Pepper Inc. (KDP)
Last keurig dr pepper inc. earnings: 4/27 04:10 pm
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Source: The New York Times
Motel 6, Home Depot and Keurig Dr Pepper have cut ties with the Richards Group, an advertising agency in Dallas, after a report that its founder had made racist remarks in a meeting last week.During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. Mr. Richards responded to the idea by saying, “It’s too Black,” according to a person at the meeting, who said the ad would have featured Black, white and Hispanic guests. Mr. Richards, who is white, added that the ad might offend or alienate Motel 6’s “white supremacist constituents,” the person said.A Richards Group spokeswoman confirmed that Mr. Richards, 87, had made the “too Black” remark, but said in an email that he was trying to convey that the proposed ad “was not multiculturally inclusive enough.”When asked about Mr. Richards’ comment on white supremacists, which was fir
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KDP
Earnings
- 2/22/24 - Beat
KDP
Sec Filings
- 4/12/24 - Form 3/A
- 3/18/24 - Form 4
- 3/18/24 - Form 4
- KDP's page on the SEC website