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Stock impact report

Casper, Kylie Jenner's billion-dollar mattress, could be an IPO market sleeper [CNBC]

KeyCorp (KEY) 
Last keycorp earnings: 4/16 06:30 am Check Earnings Report
US:NYSE Investor Relations: investor.key.com
Company Research Source: CNBC
Casper, Kylie Jenner's billion-dollar mattress, could be an IPO market sleeper Casper When Casper launched in 2014, it was looking to do what some investors saw as impossible: disrupt the large but mundane bedding industry with a one-mattress model that challenges the traditional premium pricing of competitors, which often run above $2,000. Casper offers a custom multilayer foam mattress that fits in a box and can be shipped nationwide to consumers in what is the world's biggest mattress-buying market, estimated to be of a size now between $14 billion and $18 billion. The global mattress industry, by some estimates, could more than double in the next five years to as much as $39 billion Celebrity influencers, like Kylie Jenner, have helped, taking to Instagram to advertise their new Casper mattresses and nearly crashing the company's website start at $350 as high as $2,750 free 100-day trial Casper CEO Philip Krim has compared the company's ambitions to the likes of Nike, transforming Show less Read more
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