How CMO Pay Is Determined (And It's Not Quite What You'd Expect)? [Forbes]
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Source: Forbes
How CMO Pay Is Determined (And It's Not Quite What You'd Expect)? Caren Fleit, Korn-Ferry I was having a conversation with a CMO and we started talking about pay—how is it determined, who do firms benchmark against, are they the “right” benchmarks, how much variance there is, what’s negotiable and what isn’t, and so on. I realized that although I had been a GM and CMO, I actually didn’t know the answer to most of these questions. Someone above my level was figuring this out, and in the course of negotiations, compensation numbers were proposed. Consequently, I decided to look into the process and reached out to Caren Fleit, Managing Director, Global Marketing Officers Practice and a core member of the //Digital Practices at Korn-Ferry, a global organizational consulting firm and the world’s largest executive search firm. Below is her insight on CMO compensation. Kimberly Whitler Also, given the nuances of the CMO role, perhaps we should be considering benchmarking differently. It migh
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