The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth [Forbes]
The Kraft Heinz Company (KHC)
Last the kraft heinz company earnings: 4/30 07:05 am
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Source: Forbes
The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth For much of the first decade of the 21st century American companies amassed significant debt and used it to support innovation and invest in their brands. That changed on September 15, 2008 with the collapse of Lehman Brothers and the ensuing Great Recession. Companies became risk averse, and growth agenda was replaced by cost cutting. Nowhere was this changed frame of mind more noticeable than marketing. Advertising was quickly deteriorated from being regarded an “investment” to “expense.” vanished. Companies, and consumer packaged-goods in particular, reduced investment in brands at the same time that the ecosystem experienced digital disruption, zero-based budgeting and predatory active investors. Getty A mania for austerity is now in full swing. Many companies, especially consumer goods companies cut back on advertising in the last decade. Procter & Gamble eliminated $2 billion in marketing c
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KHC
Earnings
- 2/14/24 - Beat
KHC
Sec Filings
- 3/22/24 - Form PX14A6G
- 3/22/24 - Form ARS
- 3/22/24 - Form DEF
- KHC's page on the SEC website