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3.12500976564823E-06 -7.50002343756686E-05 -0.000856252675789615 -0.00187188084962762 -0.000309375966799841 -0.000856252675789615 -0.000856252675789615 -0.000465626455082586
Stock impact report

The Cannabis Branding Battle Ahead [Forbes]

The Kraft Heinz Company (KHC) 
Last the kraft heinz company earnings: 4/30 07:05 am Check Earnings Report
US:NASDAQ Investor Relations: ir.kraftheinzcompany.com/overview
Company Research Source: Forbes
(AP Photo/Andre Penner) It’s the cannabinoid calm before the storm. Cannabis industry observers feel we’re on the threshold of what could be a branding battle. “There will eventually be a power struggle between retail brands, product brands and device brands,” says Tim Calkins, clinical professor of marketing at Kellogg School of Management at Northwestern University. “Dispensaries would presumably like to capture all the margin and focus on selling their proprietary brands, much as Trader Joe’s sells its own brands. “Other companies will strive to sell their brands through multiple retailers, and take a large part of the margin, just as Kraft Heinz sells Miracle Whip and Heinz ketchup to many different retailers. “Still other firms will try to establish prominence with a device, as Keurig does in coffee.” The Evolution Of Cannabis Brands From Calkins’ perspective, the brand and the bud may find themselves inextricably linked. “The question c Show less Read more
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