Carbonated water has become a multibillion-dollar industry [CBS News]
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Source: CBS News
As Americans turn away from soda, carbonated water becomes a multibillion-dollar industry Sales of seltzer, club soda and sparkling water are up by double digits as more Americans turn away from soda and other sugary drinks. The industry, totaling at least $2.2 billion a year, is booming for big beverage companies and startups alike. Cases of Rambler Sparkling Water began rolling out of a canning plant in Austin, Texas, last April. It was the brainchild of three men, including James Moody and Dave Mead, who knew nothing about the beverage business. "I got into the business because I was actually hooked on soda … I was a diet soda junkie. I was told to wean off of it, and I did, but I couldn't do it with flat water. I needed some sort of entertainment," Moody said. "Sparkling water was the way that I did it … I started to notice that a lot of America was kind of going through this weaning off of Coke at the refrigerator level at home." Moody and Mead launched Rambler into stiff competi
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