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Football Players? Or Lab Rats Who Can Run and Pass? [The New York Times]

Coca-Cola Company (The) (KO) 
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
Football Players? Or Lab Rats Who Can Run and Pass? - The New York Times BATON ROUGE, La. — The new training room in the $28 million football operations building at Louisiana State features jetted tubs, antigravity treadmills and sodium-infused water coolers. A room nearby holds another piece of equipment tucked out of sight: a centrifuge. It is another example of how modern efforts to improve performance in big-time college athletics have moved beyond smoothies sleep monitors L.S.U. players also regularly have their sweat analyzed for nutritional deficiencies. They swallow digestible electronic pills that monitor body temperature. This summer, a dozen athletes wore neuroimaging headgear for the first time to get a peek at how their brains function in simulated athletic conditions. Colleges have long boasted about -class research laboratories and -class athletic programs. Lately, the chances are greater that the two will intersect. The rapid increase in slick gadgetry dedicated to co Show less Read more
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