Coca-Cola is launching a Topo Chico hard seltzer [CNNMoney.com]
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Source: CNNMoney.com
Coca-Cola is launching a Topo Chico hard seltzer New York (CNN) Coca-Cola is launching a hard seltzer under the cult-favorite brand Topo Chico. The drink will initially be available in select cities in Latin America. This is the company's first move into the hard seltzer space. The beverage giant purchased Topo Chico in 2017 for $220 million. "The Coca-Cola Company is committed to exploring new products in dynamic beverage categories, including hard seltzer," a company press release stated. The category is growing at a fast pace, leading to new hard seltzer launches across several brands. In May, Anheuser-Busch launched Social Club Seltzer, a premium seltzer with cocktail flavors, like an Old Fashioned, which is typically made with whiskey, a sugar cube and bitters. At the beginning of 2018, just 10 hard seltzer brands were on the market, according to a Nielsen report, a number that rose to 26 brands by early 2019. "More than 65 brands are now fighting for cons
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