Coca-Cola is launching a Topo Chico hard seltzer [CNN]
Coca-Cola Company (The) (KO)
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Source: CNN
New York (CNN)This is the company's first movehard seltzerpurchased Topo Chico in 2017"The Coca-Cola Company is committed to exploring new products in dynamic beverage categories, including hard seltzer," acompany press releaseThe category is growing at a fast pace, leading tonew hard seltzer launchesAt the beginning of 2018, just 10 hard seltzer brands were on the market, according to a Nielsen report, a number that rose to 26 brands by early 2019. " than 65 brands are now fighting for consumers' attention and purchase," according to Nielsen.Read For the 15-week period ending June 13, hard seltzer products purchased at grocery stores, liquor stores and big-box retailers quadrupled year-over-year, the report said."Within the hugely successful and growing hard seltzer segment, new and 'old' brands alike can succeed even if their market share is relatively small or declining, because the total pool of sales of hard seltzer within retail is growing at such a high rate," Danelle Kosmal,
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