Coca-Cola unveils new Powerade Ultra, Powerade Power Water sport drinks [MarketWatch]
Coca-Cola Company (The) (KO)
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Source: MarketWatch
Coca-Cola unveils new Powerade Ultra, Powerade Power Water sport drinks Coca-Cola Co. KO, +0.18% said Thursday its Powerade brand is adding two new zero-sugar products to its sports-drink lineup, the first expansion of the Powerade portfolio in over a decade. With new packaging, inspired by the Powerade ION4 Advanced Electrolyte System, Powerade Ultra will be rolled out in late-January, which includes creatine, branched-chain amino acids, vitamins B3, B6 and B12 and 50+% more ION4 electrolytes than original Powerade drinks. In mid-February, Powerade Power Water will be introduced. Powerade Ultra will be available in Mixed Berry, White Cherry and Citrus Blast flavors, while Powerade Power Water will come in Berry Cherry, Tropical Mango and Cucumber Lime flavors. Coca-Cola said Powerade Ultra will be the first ready-to-drink sports beverage to include shelf-stabilized creatine. "This technology is new to The Coca-Cola Company," said Nilesh Karava, senior manager, active hydration pro
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KO
Earnings
- 2/13/24 - Beat
KO
Sec Filings
- 3/27/24 - Form PX14A6G
- 3/18/24 - Form ARS
- 3/18/24 - Form DEFA14A
- KO's page on the SEC website