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Stock impact report

Controversial Menu Change Comes For Major Fast-Food Chain [TheStreet.com]

Coca-Cola Company (The) (KO) 
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
Company Research Source: TheStreet.com
Whether it's Wendy's or the on Taco Bell menus, there's no better way to see how much folks rely on their comfort foods than to change them or take them away entirely. There's another level of debate that soda drinkers have been going back and forth about for decades: Pepsi ( ) - or Coke ( ) -. Fans of the former often complain that Coke is too sweet, while Coke fans say Pepsi isn't sweet enough (or just plain not good). The rivalry goes back to the '80s and "The Pepsi Challenge," where Pepsi challenged people to a blind taste test to the two sodas, leading to a rise in Pepsi's market value while Coke's declined. There's even a documentary about that long battle: "The Cola Wars." Culver's, a fast-food chain founded in Wisconsin in 1984 that's known for its ButterBurgers and housemade custards, has served Pepsi ever since it opened its doors. But now it's announced it's making a major shift -- and it's bound to heat up the cola wars all over again. Have a Coke and a Smile Just on Show less Read more
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