How Proactive Communication Wins Over Reactive [Forbes]
Coca-Cola Company (The) (KO)
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Source: Forbes
Kate Rojas is VP of Marketing atNotion, a Comcast company. Notion is a smart monitoring system powered by a multifunctional sensor and app.gettyWhile it may seem like a no-brainer, it’s important not to lose sight of the fact that communications should be carefully planned and thought out. As a marketer, it’s important to think about what your organization wants to say and when and who your audience is—ultimately, this leads to the best experience for customers, partners and investors. And one of the best ways to approach communications to build brand trust is to be proactive rather than reactive, which puts you in control of the narrative.Generally, communications tend to be more reactive. Why? It’s because it’s quick and easy, and we often have too much to do and not enough time to get things done. However, the downside of reactive communications is that it can result in urgent, “scary” messaging that isn’t as effective as it could be.“Quick and easy” should not be a driving factor
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