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Stock impact report

Coca-Cola Leans Into a New Market (Pepsi Is Already There) [TheStreet.com]

Coca-Cola Company (The) (KO) 
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
Company Research Source: TheStreet.com
The premise was simple. People were asked to sample both Pepsi and Coke in a blind taste test and, at least according to the ads, Pepsi was the overwhelming winner. In reality, both brands have people who swear by one over the other, and the "which is better? question is really just one for marketing campaigns. Coke and Pepsi's battle for supremacy has spanned all sorts of different soda areas with both recently changing their "zero sugar" recipes (using the word diet is taboo now) and PepsiCo also recently killed its l Sierra Mist brand to replace it with Starry, a new attempt to dethrone Coke's Sprite. In recent years, that battle has extended beyond soda into juice, water, energy drinks, iced teas, and more. That's largely because soda sales actually peaked in the U.S. in 1999. "After peaking in the late 1990s, per capita soft drink consumption has fallen every year since,' wrote."The reasons behind the fall are twofold: an increase in health consciousness and an increase in pri Show less Read more
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