Coca-Cola Leans Into a New Market (Pepsi Is Already There) [TheStreet.com]
Coca-Cola Company (The) (KO)
Last coca-cola company (the) earnings: 4/21 05:55 am
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Source: TheStreet.com
For decades the battle between Coca-Cola(KOGet Free ReportPEPThe premise was simple. People were asked to sample both Pepsi and Coke in a blind taste test and, at least according to the ads, Pepsi was the overwhelming winner. In reality, both brands have people who swear by one over the other, and the "which is better? question is really just one for marketing campaigns.Coke and Pepsi's battle for supremacy has spanned all sorts of different soda areas with both recently changing their "zero sugar" recipes (using the word diet is taboo now) and PepsiCo also recently killed its lemon-limeIn recent years, that battle has extended beyond soda into juice, water, energy drinks, iced teas, and more. That's largely because soda sales actually peaked in the U.S. in 1999."After peaking in the late 1990s, per capita soft drink consumption has fallen every year since,' wroteIbisWorldThat's one take on the why. In actuality, it's also possible that consumers just have a lot more choice and they'r
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News
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- E-Commerce as a Retail Channel for the Soft Drinks Industry: Optimising Pricing and Packaging for the Online Consumer [Yahoo! Finance]Yahoo! Finance
- PATHBUILDERS GRADUATES 35th ACHIEVA® CLASS [Yahoo! Finance]Yahoo! Finance
- Which foods have the most plastics? You may be surprised [CNN]CNN
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Earnings
- 2/13/24 - Beat
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Sec Filings
- 4/11/24 - Form PX14A6G
- 4/10/24 - Form PX14A6G
- 4/3/24 - Form 4
- KO's page on the SEC website