Pepsi Follows Coke in Trying to Solve Major Soda Problem [Yahoo! Finance News]
Coca-Cola Company (The) (KO)
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Source: Yahoo! Finance News
Taste has always beenthe biggest issueIn the last five years, soft-drink brands have taken a very active approach toworking out formulasexpected to reachFor PepsiCo's(PEPGet Free Reporta number ofNow, Pepsi is once again tinkering with its Zero Sugar products -- but this time it's with the recipe. On Jan. 13, the soft drink giant announced that it was launching a "new and improved Pepsi Zero Sugar" that is has manage to achieve through "taste and trial."A New And Improved Pepsi Zero Sugar RecipeJust as with thenotoriously-secretKO"The product is truly a breakthrough as it is the best zero sugar cola we've ever had -- period," Todd Kaplan, who heads Pepsi's marketing team, said in a press statement. "We're so confident in its taste, that we are making up to 10 million free Pepsi Zero Sugars available to consumers so that people can try it for themselves."To celebrate the launch, Pepsi is giving away 10 million free cans during the NFL Playoffs beginning on Jan. 14. The soft drink giant
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