The Margin: How Kobe Bryant scored a 3,200% return in under 4½ years in a very liquid asset [MarketWatch]
Coca-Cola Company (The) (KO)
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Source: MarketWatch
How Kobe Bryant scored a 3,200% return in under 4½ years in a very liquid asset Kobe Bryant can do little wrong in 2018. The former Los Angels Lakers icon won an Oscar earlier this year and, according to ESPN’s Darren Rovell, the basketball star cum businessman and budding movie mogul saw a roughly 3,200% return on a $6 million bet in sports drink BodyArmor, which Coca-Cola Co. KO, +0.30% took a minority stake in Tuesday . In March 2014, Bryant acquired a 10% stake in exchange for his investment in the premium sports-drink maker BodyArmor — billed as a healthier alternative to PepsiCo’s Gatorade — which is now valued at $200 million, according to Rovell , based on Coke’s minority investment in the company. Bryant’s stake hadn’t previously been reported and the precise details of Coke’s agreement also haven’t been disclosed. Wells Fargo analyst Bonnie Herzog described BodyArmor as “one of the most exciting and fastest-growing brands in the sports drink category,” and she believes th
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KO
Earnings
- 2/13/24 - Beat
KO
Sec Filings
- 4/11/24 - Form PX14A6G
- 4/10/24 - Form PX14A6G
- 4/3/24 - Form 4
- KO's page on the SEC website