Kohl’s Announces New Brand EVRI to Enhance Women’s Plus Brand Portfolio
Kohl's Corporation (KSS)
Last kohl's corporation earnings: 3/3 07:00 am
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Source: Business Wire
Kohl’s introduces exclusive women’s apparel brand offering modern fashion and essentials beginning Spring 2019 MENOMONEE FALLS, Wis.--(BUSINESS WIRE)-- Kohl’s (NYSE: KSS) today announced the launch of EVRI, a new women’s private-label plus brand, enhancing Kohl’s modern, size-inclusive offerings for women and strengthening Kohl’s position as a destination for the plus shopper. EVRI, which stands for Easy, Versatile, Real (Value) and Inspiring, will launch at Kohl’s in Spring 2019 in sizes 0X-4X in tops and 14W-30W in bottoms and aims to empower women with stylish and functional pieces for all shapes and sizes. “We’re proud to introduce EVRI apparel and enhance our women’s plus offerings to Kohl’s customers nationwide,” said Doug Howe, Kohl’s chief merchandising officer. “We’ve seen an opportunity to better meet the needs of our customers and are focused on providing the products and experien
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KSS
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