Shoutable Is Taking The Shout-Out Into The Real World [Forbes]
Lamar Advertising Company - Class A (LAMR)
Last lamar advertising company - class a earnings: 2/20 06:00 am
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Source: Forbes
A couple looking at a Shoutable billboardWhen you think of billboards, you don’t usually think of influencers or tech. But the advertising tech company,Shoutable,Shoutable launched on Mother’s Day and they allow people to purchase digital messages that appear on billboards across the U.S. These messages, called Shouts, take a quick post that would have gotten an average amount of eyes online and makes into a full-blown spectacle.It gives smaller creators, and advertisers, a platform to make a statement in real life.It also helps the billboard owners, and operators, earn more revenue. “They can earn two to three times more revenue for the same digital plays because the buyers are purchasing smaller amounts of time and are focused on the impact of their Shout, not on advertising metrics, like share of voice percentage or CPM,” explained Shoutable’s CEO, Jonathan Gudai.For the launch, Shoutable partnered with theLamar Advertising CompanyThe TikTokers, and the larger influencer community,
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News
- Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network [Yahoo! Finance]Yahoo! Finance
- Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard NetworkGlobeNewswire
- Lamar Advertising Company to Release First Quarter Ended March 31, 2024 Operating ResultsGlobeNewswire
- Here's Why Lamar Advertising Company (LAMR) Rose in Q4 [Yahoo! Finance]Yahoo! Finance
- Lamar Advertising (NASDAQ: LAMR) was upgraded by analysts at StockNews.com from a "hold" rating to a "buy" rating.MarketBeat
LAMR
Earnings
- 2/23/24 - Beat
LAMR
Sec Filings
- 4/5/24 - Form ARS
- 4/5/24 - Form DEFA14A
- 4/5/24 - Form DEF
- LAMR's page on the SEC website