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0 0.000645577792123937 0 -0.00355067785668171 0.00387346675274374 0.0103292446739832 0.00903808908973535 0.0129115558424791
Stock impact report

El Pollo Loco Selects Initiative to lead Digital Media Strategy

El Pollo Loco Holdings, Inc. (LOCO) 
Last el pollo loco holdings, inc. earnings: 4/30 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.elpolloloco.com/investor-relations
Company Research Source: GlobeNewswire
COSTA MESA, Calif., July 20, 2020 (GLOBE NEWSWIRE) -- El Pollo Loco, Inc. (“El Pollo Loco” or “Company) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, announced today that Initiative will be the new strategic media agency of record after a competitive pitch process. Initiative will be responsible for media planning and buying across all media channels, including television, radio, print, out-of-home, search, social, display, online video and streaming audio, with a $30MM media budget. El Pollo Loco has set aggressive digital acquisition and conversion targets in 2020 and beyond. The company will leverage Initiative’s unique suite of tools and technology and focus on growing long-term digital sales by building differentiation in the marketplace. “In the past year and a half, we’ve gone from spending 5% on digital media to over 30% of our total media budget. In 2020, sales from our digital channels have tripled versus same period year ago and we Show less Read more
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