New Study Finds AI Widens the Success Gap Between CX Leaders & Laggards
LOGMEIN (LOGM)
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Source: GlobeNewswire
BOSTON, April 24, 2019 (GLOBE NEWSWIRE) -- LogMeIn (Nasdaq: LOGM) today announced the results of a new study conducted by Forrester Consulting to determine how customer experience strategies affects overall business success. The study, Build Competitive Advantage Through Customer Engagement and AI1, surveyed 479 global customer engagement decision makers and found that organizations with a more mature strategy – including those who make Customer Experience (CX), an organizational priority and leverage omni-channel and Artificial Intelligence (AI) technologies -- see an increase in revenue and conversion at double the rate of other companies. The results also show that as the maturity gap continues to widen, organizations that are falling behind may never be able to catch-up to their more mature competitors. “Exceptional customer experience is a cornerstone of business success. Better customer engagement leads not only to higher customer satisfaction, but also to greater top-line
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