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Gap’s New Menswear Line Is a Direct Challenge to Lululemon [Fortune]
Last lululemon athletica, inc earnings: 6/12 04:05 pm
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US:NASDAQ Investor Relations: investor.lululemon.com
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Gap Inc (gps) is finally getting a horse in the men’s side of the athleisure race. The retailer said on Thursday it would soon be launching a new brand called “Hill City” focused on performance activewear for men in what will be a big test of the apparel’s ability to quickly create and build up new brands at a time its namesake chain is withering. Hill City, set to launch in mid-October as on online brand, will include 80 items. Gap Inc will showcase some of them at about 50 of its 140 Athleta stores to leverage that fast growing chain’s popularity to build awareness. (Shoppers will be able to buy Hill City products within Athleta stores only via a kiosk that will take online orders.) For now there are no plans for Hill City to operate its own stores. Gap Inc saw an opening for Hill City in the market from the many inquiries it says it got from its Athleta customers looking for items for the men in their lives. Athleta, which only sells women’s wear, is a bright
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LULU
SEC Filings
SEC Filings
- 6/24/19 - Form 4
- 6/17/19 - Form 4
- 6/17/19 - Form 4
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