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Stock impact report

How To Transition From Trend Follower To Trendsetter [Forbes]

lululemon athletica inc. (LULU) 
Last lululemon athletica inc. earnings: 3/26 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.lululemon.com
Company Research Source: Forbes
Getty Getty In the PR industry, one of the most common questions from clients is, “How can I move from just observing and commenting on industry trends to actually setting them?” After all, the goal for many organizations is to become the brand that sets the agenda and represents the ultimate in desirability. Not surprisingly, achieving this is no easy feat. Success can depend on factors beyond a company’s control, from market dynamics and economic trends to shifting consumer desires. But there are some common traits that trendsetters share and that aspiring companies can look to, learn from and put into practice. 1. Identify a gap in the market. Becoming a trendsetter in a saturated market can be a challenge. The consumer apparel industry is a good example. Trends come and go overnight, and failure to break through is common. However, brands such as Lululemon have not only managed to establish themselves as viable businesses but have transformed the Show less Read more
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