New Vitruvi president Cindy Bokitch talks learning from B.C. success stories and the importance of smell [BCBusiness Magazine (Canada)]
lululemon athletica inc. (LULU)
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Source: BCBusiness Magazine
New Vitruvi president Cindy Bokitch talks learning from B.C. success stories and the importance of smell For years, Cindy Bokitch’s family had to deal with her sense of smell. “I have this thing, if I smell strong perfume, I get a headache within 5 minutes,” she says. “When we’d go to hotels, my kids would send me in first to smell the room. We’ve moved hotel rooms more than we’d like.” But being, in her words, “passionate about scents,” should prove helpful in her newest role. Bokitch, a longtime operations executive, is joining home scenting brand Vitruvi as president, where she’ll support founders Sara and Sean Panton and their team of 37 employees. Bokitch spent more than 15 years at Starbucks, both at the Vancouver head office—where she served as the regional vice president of Western Canada—and in Seattle and Chicago. She also more recently had stints at well-known Vancouver brands Lululemon and SmartSweets . Asked what lessons she learned from those places, she points to
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