Under Armour breaks from ‘athleisure’ craze [FT.com - Mergermarket]
lululemon athletica inc. (LULU)
Last lululemon athletica inc. earnings: 3/26 04:05 pm
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Source: FT.com - Mergermarket
Under Armour is returning to its roots as a sportswear company, breaking from the “athleisure” craze in which people who do no exercise wear workout kit. Kevin Plank, founder and chief executive, said the S&P 500 company had lost its “focus” and pledged to train its attention on clothing for athletes. While Mr Plank said Under Armour would remain committed to style, he made clear the brand was more at home in the gym than on the catwalk. “If they [consumers] want to go sit on the couch they can, but that product was built to help them get through a 10-mile run,” he said in an interview with the Financial Times. “We don’t dissuade them from doing it — we just need to know who we are.” He added: “We are a performance brand. That is what we’re going to be and going to stand for, becoming the best in the world at that.” The refocus on sport comes at a critical time for the Baltimore-based company. Earlier this month it issued an underwhelming financial forecast at an inve
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LULU
Earnings
- 3/21/24 - Beat
LULU
Sec Filings
- 4/3/24 - Form 4
- 4/3/24 - Form 4
- 4/3/24 - Form 4
- LULU's page on the SEC website