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Stock impact report

Lululemon: It's All About The Intangibles [Seeking Alpha]

lululemon athletica inc. (LULU) 
Last lululemon athletica inc. earnings: 3/26 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.lululemon.com
Company Research Source: Seeking Alpha
Summary There's a small group of stocks that I'm constantly re-evaluating and I can't make my mind up about them. Lululemon ( LULU ) has been in and out of my portfolio for over a month now, and with the recent dip in price (down almost -10% over the past week), it's again on my radar. Lululemon's intangible assets are the most attractive part of its value. Below, I will review how its intangibles differentiate the company from its competitors, then I'll review its growth drivers and risks before diving into the valuation. Source: Lululemon Brand Value Lululemon is trying to establish itself as a company similar to Nike ( NKE ), but with a focus on higher quality, fashionable clothing, and the psychological impact of wearing Lululemon. I'll dive into the psychological strategy later, but first, Lululemon's brand is tied to high quality and fashion. Unlike almost every other athletic apparel company, Lululemon started its brand by marketing towards acti Show less Read more
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