Companies Can Improve The World: How CSR And Marketing Tie The Knot [Forbes]
LUXOFT HOLDING INC (LXFT)
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Source: Forbes
Jul 13, 2018, 09:00am #GettingBuzz Post written by Patrick Corcoran Patrick Corcoran is global director of external relations at Luxoft, overseeing industry analyst, sourcing advisor & media relations. Shutterstock Most professionals have heard about corporate social responsibility (CSR), but how do you go about marketing it? Truthfully, CSR and marketing go hand in hand. But you cannot just market CSR for the sake of marketing because its purpose is not to score leads. So, what is its purpose, then? To get value across. How does marketing CSR provide value? From a marketing perspective, we are always communicating value -- it is about how we are different, how we are better, how we are faster, how we are more diverse and so on. This is the linear differentiation approach, often used by marketing departments to show the value they bring. Of course, a lot of organizations have similar values. B
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