Doing Retail Collaborations Right: Macy’s And Dick’s Sporting Goods Show A New Way [Forbes]
Macy's Inc (M)
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Source: Forbes
Doing Retail Collaborations Right: Macy’s And Dick’s Sporting Goods Show A New Way Brand-on-brand and brand-with-retailer collaborations are nothing new. Brands and retailers have been doing them for years. But retailer-and-retailer collaborations are just beginning to pop up, like Kohl’s and Amazon, J.C. Penney and Sephora, Walgreen’s and Birchbox, Target and Casper (mattresses) and Harry’s (shaving supplies), and West Elm and corporate sister Pottery Barn and mattress-brand Leesa. Until now, these new retailer-and-retailer collaborations have largely been between brick-and-mortar retailer and digitally-native ones to enable each to cross-over into the others’ channel. The whys and wherefores of the trend Now a new collaboration is announced that brings one major retailer–Dick’s Sporting Goods–into another–Macy’s. Facilitated by Macy’s newly-acquired Story, the original collaboration retailer, and its founder Rachel Shechtman, who joined the company as brand experience officer in May
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News
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Earnings
- 2/27/24 - Beat
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Sec Filings
- 4/19/24 - Form 3
- 4/19/24 - Form 3
- 4/19/24 - Form 3
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