FIT:MATCH to Launch Patented Shape-Based Fit Solution in Select Macy’s Stores
Macy's Inc (M)
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Source: Business Wire
With FIT:MATCH, customers experience a bra fitting of the future based on their body shape FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--FIT:MATCH, the digital twin platform, announced today the launch of its award-winning bra fitting experience in select Macy’s stores this holiday season. The technology gives shoppers the opportunity to get scanned and then, within seconds, matched to their best-fitting bras based on their exact body shape.Shoppers will be able to experience FIT:MATCH this holiday season in the intimates department in the following Macy's stores: Boca Raton (FL), Century City (CA), Dadeland (FL), Herald Square (NY), Kings Plaza (NY), Queens Center (NY), Roosevelt Field (NY), South Portland (ME), South Shore Plaza (MA) and Willowbrook (TX). While Macy’s offers a wide assortment of bra styles from many brands, FIT:MATCH will feature the Bali® and Maidenform® brands from the Hanesbrands portfolio.“We are proud to launch our solution with Macy’s, the iconic omnichannel reta
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