For retailers, the smartphone is future of store experience [MSN Money]
Macy's Inc (M)
Last macy's inc earnings: 2/25 06:55 am
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Source: MSN Money
© The Associated Press FILE - In this Aug. 7, 2018, file photo, the Samsung Galaxy Note 9 is shown in New York. Retailers are taking back some control of the store experience with smartphone app features that let customers do things like scan and pay, as well as download digital maps. (AP Photo/Richard Drew, File) NEW YORK — Just a few years ago, retailers considered smartphones the enemy of the in-store experience they were trying to create. Customers often whipped out their device to compare prices online and then walked out of the store to buy the same product elsewhere. Today, stores are taking their cues from shoppers and now consider the smartphone their friend. They're giving shoppers more control over the experience with smartphone app features that let customers do things like scan and pay, as well as download digital maps — and replicate the online experience. Load Error Nike created a buzz last month when it unveiled two new features on its mob
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M
Earnings
- 2/27/24 - Beat
M
Sec Filings
- 4/19/24 - Form 3
- 4/19/24 - Form 3
- 4/19/24 - Form 3
- M's page on the SEC website