Prime Day 2019: The Year Retailers Really Got Serious About Amazon [Forbes]
Macy's Inc (M)
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Source: Forbes
Prime Day 2019: The Year Retailers Really Got Serious About Amazon Amazon’s made-up shopping holiday Prime Day is 5 years old now, but this year signaled a shift in competitors taking the event seriously. Amazon reported that it had its best-ever Prime Day this year, but data from various sources suggest that they weren’t the only winners Adobe Digital Insights found that the largest retailers (those with revenues over $1BN) saw their average daily revenues jump by 54% on Monday, and 72% on Tuesday. Meanwhile, small-to-medium sized retailers saw a 28% increase in sales. Gap, Nike, BestBuy, and Macy’s saw the largest gains in sales, found Jumpshot research. According to Chain Store Age’s report on the Jumpshot findings How they did it Rob Garf, Salesforce’s VP of Strategy and Insights, says that these results were a result of retailers and brands really leaning into this year’s Prime Day, more so than previous years. Much of these efforts were retailers creating deal event of their ow
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