Macy's launches pop-up marketplaces in its stores [CNBC]
Macy's Inc (M)
Last macy's inc earnings: 2/25 06:55 am
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Source: CNBC
Macy's is opening its doors to pop-ups in a new marketplace concept called The Market @ Macy's. The program gives pods of space to a handful of brands and companies on Macy's ground floor to promote or sell their products. It is aimed at giving Macy's customers more variety to their shopping and the Cincinnati-based retailer insight into what they like. For their branded partners, it bestows an opportunity to have brick-and-mortar presence they may lack. Overwhelmingly, what we think makes this so attractive for Macy's and our customers is it continues to drive customers to stores by giving a constant break of discovery, said Marc Mastronardi, EVP of new business development and innovation at Macy's. We have not [before] had a model in which we have provided [Macy's retail service] to a really diverse set of categories coming into our space. Retailers of all sorts have turned to pop-ups and partnerships to create variety in their stores and exposure to new brands.
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