Macy's teams with Facebook to bring new brands to pop-up shops for the holidays [CNBC]
Macy's Inc (M)
Last macy's inc earnings: 2/25 06:55 am
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Source: CNBC
Macy's The Market at Macy's If shoppers are looking for something out of the ordinary this holiday season, Macy's is hoping they'll hunt for it at one of its pop-up marketplaces. The department store chain is beefing up this offering while adding new experiences, such as virtual reality headsets, to make shopping easier and, it hopes, to drive sales. The retailer will be expanding The Market @ Macy's — a small, open space within its stores that rotates a handful of brands in and out — to two more Macy's locations, at Lenox Square Mall in Atlanta and Century City in Los Angeles, in November, bringing the total to 12 across the U.S. These shops are located at what Macy's says are some of its most-trafficked stores, including Herald Square in New York. In a unique move, Macy's will partner with Facebook to add about 150 brands that currently advertise on the social media platform to sell in its shops. We've made lots and lots of chang
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