Barbie at 60: Why does the iconic toy feel like all work and no play in 2019? [Toronto Globe and Mail (Ontario, Canada)]
Mattel, Inc. (MAT)
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Source: Toronto Globe and Mail
Barbie at 60: Why does the iconic toy feel like all work and no play in 2019? Marie Osmond and Emma Thompson both turn 6 this year, but with much less fanfare than their iconic peer, Barbie. To celebrate the milestone, her birthday bash in Canada is being held at Toronto’s CN Tower on International Woman’s Day. (Presumably, the lights on the monument will be turned to Malibu pink in her honour.) It feels as if it was just yesterday that Barbie turned 5, but now that 6 is the new 4 (or is it 7 that’s the new 3? I can never keep that straight), it’s once again time to consider the world’s most famous figure we hate to love. Billion-dollar baby Barbie Millicent Rogers has been an object of adoration, disdain, parody and near-continuous cultural critique since her debut at the International Toy Fair in New York on March 9, 1959. Is it ironic to love Barbie now? Because we do love her. Although Mattel was affected by the demise of key American outlet Toys “R” Us, which closed all its U.S.
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