BTS, the kings of K-Pop [CBS News]
Mattel, Inc. (MAT)
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Source: CBS News
BTS, the kings of K-Pop To call the musicians known as BTS "superstars" seems an understatement. Their arena shows in Chicago, New York and Los Angeles have all sold out; they have more than 19 million followers; they've topped the Billboard record charts; and Time just put them on its Most Influential People List And yet these phenoms may not be familiar. So, meet BTS (which stands for "Beyond the Scene"). They're pop stars from South Korea, kings of a world known as "Korean pop" – K-Pop. And it's an industry worth $5 billion. Remember the Backstreet Boys? That boy band provided the soundtrack for much of the '90s in America, along with groups like NSYNC. the same time, thousands of miles away, K-Pop was helping to put Seoul on the pop music map. But now, BTS, whose first album debuted in 23, has moved beyond the scene in Seoul, and is coming ashore in America, big time. That their upcoming U.S. tour is one of the hottest tickets on Earth is even more remarkable considering most of
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