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Stock impact report

Mattel’s New C.E.O. Bets on ‘Barbie: The Movie’ to Lead Toymaker’s Revival [The New York Times]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
The trouble in toyland is particularly severe for Mattel. Revenue has plunged from $6.5 billion in 2013 to a projected $4.5 billion this year, and a profit of more than $913 million has become an expected loss of $418 million. The company’s stock is down 73 percent in that time and near a 10-year low. Ynon Kreiz, Mattel’s new chairman and chief executive, its fourth in five years, hopes to turn all that around. Mr. Kreiz is yet another risky choice for Mattel. He has significant entertainment and media-distribution experience and some background in licensing and merchandising, but, like many of his recent predecessors, no history in the company’s core business: making toys. Nonetheless, he hopes to start Mattel on a new path and will soon announce a live-action Barbie film starring Margot Robbie, the Australian actress nominated for an Oscar for “I, Tonya.” Mr. Kreiz’s plans also include turning many of Mattel’s other beloved brands into movies, television series and video game Show less Read more
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