Mattel takes a page from Hasbro's playbook, launches film division [CNBC]
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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Source: CNBC
Mattel is turning to Hollywood to solve its sales woes. The toy company said Thursday that it has created a new division aimed at developing and producing movies based on its iconic brands. Mattel Films will be helmed by Academy Award nominated producer Robbie Breenner, known for her work on Dallas Buyers Club, Mirror Mirror and The Fighter. She will report directly to Mattel's CEO and Chairman Ynon Kreiz, who has more than two decades of experience in the media and entertainment industries, particularly children's entertainment. Generations of children around the world have grown up with deep emotional connections to Mattel's brands and characters, Brenner said in a statement. There are so many stories to be told and so many imaginations to be captured by these iconic brands. Mattel's rival Hasbro has excelled in taking its properties and translating them to successful television shows, movies and online videos. Theatrical releases of its Transformers films alon
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MAT
Earnings
- 2/7/24 - Miss
MAT
Sec Filings
- 3/22/24 - Form 8-K
- 3/15/24 - Form 10-K
- 2/29/24 - Form NT
- MAT's page on the SEC website