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Stock impact report

Toys R Us nostalgia may not be enough to fuel toy sales this holiday season [CNBC]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
Company Research Source: CNBC
Nostalgia over the loss of Toys R Us may have boosted toy sales in the beginning of the year, but it might not be enough to fuel holiday sales. While there was renewed optimism about the state of the toy industry after a 7 percent jump in sales from January to June, UBS analyst Arpine Kocharyan is skeptical the trend will endure. Kocharyan said that toy sales in July and August were down in the high-single digits, with September continuing that downward trend. The slump so far in September could be a bad sign because parents often begin to stash away toys for the holidays, especially if they think an item could be a hot seller or if they are on a tight budget. It will be important to see if sales pick up in October. Hasbro's Nerf division, one of its best performing brands, has fallen more than 30 percent year-over-year, as 20 percent of Nerf's toys were once sold in Toys R Us shops. Hasbro's Star Wars division also saw a drop off as it faced tough comparisons wit Show less Read more
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