McDonald’s Chicken Sandwich Gave It A Double-Digit Bump In Business [Forbes]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: Forbes
McDonald's got a much-needed boost from its new chicken sandwich lineup. (AP Photo/Nam Y. Huh, File)ASSOCIATED PRESSEveryone remembers the hoopla that surrounded the fried chicken sandwich at Popeyes Louisiana Kitchen in 2019.So, McDonald’sMCDit rolled ouWell, it didn’t make the kind offast food historyThe company, which tracks retail foot traffic at various types of businesses, says that visits to McDonald’s jumped in the four days following its launch last Wednesday, compared with the same days in the week before.The best day for McDonald’s was on Thursday, the second day the three sandwiches were on sale, when traffic was up 29.2% from the week before.On Wednesday, when the sandwich actually launched, traffic rose 19.1%, the Placer.ai figures showed.There was more healthy traffic on Friday, when McDonald’s visits rose 21.9%. On Saturday, last of the days measured by Placer.ai, McDonald’s traffic was up 13.8%.Placer.ai called the traffic “impressive” and showed the traffic generated
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/23/24 - Form 144
- 4/23/24 - Form 4
- 4/18/24 - Form PX14A6G
- MCD's page on the SEC website