Expect a mid-2020 national launch for McDonald's crispy chicken sandwich, analyst predicts [CNBC]
McDonald's Corporation (MCD)
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Source: CNBC
After developing a competitive crispy chicken sandwich, McDonald' While investors were hoping for an early 2020 launch of McDonald's new crispy chicken sandwich, Stephens forecasts the fast food chain will run into supply issues, delaying the launch. "We believe the high-quality chicken sandwich market is a place MCD wants to become more relevant and anticipate a mid-year national launch," sad Stephens analyst Will Slabaugh in a note to clients on Wednesday. The so-called "chicken wars" have put pressure on McDonald's to find a competitive chicken option for the fast-food chain to rival Chick-fil-A and Popeyes. McDonald's tested its sandwich in Houston and Knoxville and the product was well received, said Slabaugh, along with other analysts Chick-fil-A and Popeyes use 5 lb birds for their sandwiches and Stephens said McDonald's uses between a 5 lb and 7 lb bird. "It's important here to note that there are supply realities that MCD has to deal with and simply not enough 5-lb. product t
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